Thinking About Starting a Supplement Business? Here’s Where to Start

According to a 2018 CRN survey, the use of supplements among U.S. adults has increased by 10 percent within the last decade, and 75 percent of adults are currently taking dietary supplements. For prospective entrepreneurs, starting a supplement business can serve as a lucrative source of income or a way to fuel your passion. 

Once you’ve found a great idea for a supplement business, it can be difficult to know the best way to move forward. If you’re considering starting your own supplement business, make sure follow these steps to promote the success of your new business.

Create a comprehensive business plan

Becoming a successful entrepreneur requires a clear and comprehensive business plan. Creating a business plan will also help you figure out the specifics of your supplement business and plan for start-up costs.

When mapping out your plan for success, it’s important to consider the initial costs, your target market, and how you’ll build your brand. Choosing an appropriate name and brand for your supplement business can significantly influence its success. As a result, make sure to check whether your prospective business name is available as a web domain, as well as for social media handles.

It’s important to keep in mind that entering the supplement business typically involves extensive knowledge of nutrition and dietary supplements. If you’re not sure where to start, Eastern International College offers allied health programs in Bellville, NJ to help educate prospective entrepreneurs on basics in the allied health field.

Identify your target audience

Many new business owners sacrifice success because they fail to identify a target audience. Identifying the exact audience that will buy your product is necessary before beginning to sell products. Start by asking yourself who your target market is. This demographic should be united by a shared activity, health issue, or interest.

Next, ask yourself what needs your target audience is waiting to fulfill. For example, if your chosen demographic are vegans, it may be useful to focus on whether vegans have adequate options for protein supplements. Additionally, figure out where your target demographic shops and obtains information about their products. 

After answering these questions, it’s time to ask yourself how you’ll be able to solve your target demographic’s problem. It’s important to keep in mind that some issues exist because there are no real solutions. However, if you find an affordable and practical solution, you’re likely to be a successful entrepreneur.

Find a reputable supplement manufacturer

Once you understand what your target audience is willing to spend and what products already exist, you can start researching reputable supplement manufacturers and distributors. Since the number of Americans taking dietary supplements has increased exponentially over recent years, sellers of dietary supplements are subject to regulations under the 1994 Supplement Health and Education Act. In addition, supplement manufacturers must meet the rules and guidelines outlined by the 1994 Dietary Supplement and Education Act.

When it comes to choosing the right supplement manufacturer, make sure to take their experience, certifications, and testing into consideration. Makers Nutrition ( uses high-quality ingredients and practices effective quality control to create the best supplements in the industry.

It’s also important to make sure your chosen supplement manufacturer is willing to work with you on your ideas. The right manufacturer will offer constructive criticism and will push back against adding misplaced ingredients to supplements.

Ultimately, creating a successful supplement business requires thorough research and preparation. Forming a comprehensive business plan, identifying a target demographic, and finding a reputable supplement manufacturer will significantly contribute to the overall success of your new business.